The event “Cultural Identities” will deal with the relationship of visual identity and design in the field of culture, or more specifically, art institutions. In a workshop and a public conference, two aspects will be discussed. For one, the event will focus on function of design to represent or mediate art institutions. How do visual identities relate to programmatic concepts of an institution – its ideals, but also an affiliation with certain discourses? How does experimental branding work within this field? On another level, the conference will discuss design as a subject of institutional practice. What are the potentials of design exhibitions – and how might design be understood in this context?

“Cultural Identities” is a cooperation between the Academy of Fine Arts Stuttgart, the Institute for Book Design and Media Development, and Künstlerhaus Stuttgart.